It seems like only a few short years ago that I would run home and crowd my brothers outta the way of the biggest TV so I could watch the Winchesters slay demons but time have changed, faster then I think the networks can keep up with.
Some companies – amazon and Netflix to name a few – are racing off into the forefront of the television frontier. Their creating content themselves so that they have the control and can thereby bypass cable altogether and actually broad cast to the new age masses who do most of our viewing online and on demand. Gone are the days where I’d have to wrestle for the remote and freak-the-shit-out when I miss the first five minutes of my favorite show. Now I just pop open my laptop and either stream or download.
I feel like Shaw and TELUS (here in Canada – our network providers) have missed the boat. Like if this was literally a space race they’re still working to put their ships together while Netflix Canada – once a slightly floundering mediocre add-on to the entertainment of daily life – is now in space and watching the cable guys while sipping something Don Draper would approve of.
Tonight as I browsed through all the possibilities on Netflix and YouTube I came to the conclusion that a lot of the shows I really like watching these days are enjoyable because they are accessible. I haven’t watched traditional cable in over 2 years. I don’t have the time or money to waste on something I could easily find online and at my convenience. If I was to go to work for Shaw or TELUS tomorrow I’d tell them to get their act together. Don’t try and stop the future, that’s impossible, but you can try to catch up and maybe even pass the other guys.
Create your own internet based channels. A subscriber based internet TV. With on demand programing. Maybe show an ad or two before the show starts, or charge the shows that you will host. Make it cheap, as cheap as or cheaper than Netflix. Make it something that appeals to the people your quickly losing. Let me have the power to watch a whole season in one go if I so choose or to pause in the middle for a snack break.
Whatever the cable companies of Canada choose the future is going to be on-demand, better to jump on board before it’s too late and YouTube has a colony on mars.